A former colleague had a triangular graphic posted on the wall of his office, similar to the one here. At each corner of the Triangle was one of those three words: Fast, Cheap, and Good. I’ve never forgotten the valuable lesson. It’s true in my field as it is in any other. In the relentless pursuit of balancing the quality/economy/speed equation, we have to remember that one of those will always be secondary.
You CAN have something Fast and Cheap, but it isn’t going to be very Good. (Think McDonald’s. Or cheap Chinese-made toys. Or cheap, Chinese-made toys from McDonald’s.)
You CAN have something Fast and Good, but it isn’t going to be Cheap. (Think about the time you needed a plumber at midnight. In a snowstorm. On Saturday.)
And lastly, You CAN have something Cheap and Good, but it isn’t going to be Fast. (This one always reminds me of pro-bono graphic design and creative services… “I’ll get to it when I can.”)
If somehow you can manage to deliver all three of these simultaneously, you’ll be well on your way to changing the world.